Make Your Photo Studio Stand Out From the Crowd!

It seems that there is ever increasing competition these days among photographers and photo studios. To stay ahead of the game, you need to excel, to offer your clients what other studios can’t.

Let your competition pose their clients in front of dull muslin backgrounds; let them pray that it doesn’t rain as they plan a photo shoot in the park; let them buy expensive backgounds or lug heavy equipment to outdoor shoots – you, from the comfort of your own studio, can transport your clients to exotic places. You can offer them something truly different and all on a very small budget.

With only a green cloth, your computer and some inexpensive software, you can place your happy couple on a sunset beach in Hawaii, beside the pyramids in Egypt, outside the cathedral of Notre Dame in Paris.

Using a green screen is surprisingly easy, with the software that is available now. You just shoot your subjects in front of a green screen. Then you load their photo and the photo of their chosen location onto your computer. Using the special green screen software, you replace the green background with their chosen scene. The software makes sure that your bride and groom blend naturally into the screen.

Now you have something to offer your clients that your competition hasn’t. Be sure to make the most of this advantage. Display it prominently in your advertising. Let everyone know that your studio can take them to exotic and romantic places without the expense and bother. Soon your studio will be the one to call for exciting wedding photographs, Bar Mitzvahs, graduations, family Christmas photos and many other events that can be enhanced with a little green screen magic.

With this green screen technique you are limited only by your and your client’s imagination. The world is at your fingertips. Any location on earth or even in Space can be used as a background.

Build up a portfolio of portraits in exotic locations and soon your client list will grow, and your opportunities will be endless.

Photo Studio Business Plan – Three Choices to Make

Starting a photo studio entails the creation of a business plan to sell the idea to lenders, investors, and other types of partners. Three key choices that you must make within this plan are the design of your space, your equipment needs, and the division of labor.

Studio Design

Although the design of your space may be somewhat constrained by the specific rental spaces you find available, you do have a great deal of control over the finishing and renovation of your studio. A flexible studio with a neutral look will make it possible to serve a wider variety of clients. However, zeroing in on a look more attractive to corporate clients, for example, may make it easier to compete as a location for product shoots. To that end, the design must tie in with your marketing strategy which, in turn, relies on the opportunities you found in the market in your research and the expertise you and your team bring to the business.

Equipment Needs

The equipment you purchase should also be tailored specifically to the type of services you will offer, as well as to the capacity of your studio. If you will have only one photo team on assignment at a time, purchasing a first set of equipment (tripods, cameras, lighting, etc.) is probably a must. As soon as you have the potential for another photo team to be operating simultaneously, you must decide at what point it makes sense to purchase additional equipment. Remember that renting or leasing may be options rather than buying new equipment outright.

Division of Labor

If you will be the manager of your photo studio business as well as the lead photographer, there are certain tasks which will naturally fall to you at first. You will represent the company to clients, make decisions on capital investments, and lead each photo shoot. However, there are other tasks which you can successfully hand off to photo assistants or administrative assistants to insure that you are working to your highest skills as often as possible. Furthermore, you can use photo shops and framing shops to handle prints, creation of albums, and framing if these are not your own key strengths. By dividing labor between yourself, part-time and full-time assistants, and vendors, you can leverage your skills much further than otherwise possible.

Photo Studio Kit

Imagine a photographer without the needed photography kit and equipment? Probably a photographer without it would be incomplete and helpless. In order to get the best whilst clicking pictures and also get desired effects, green screen kit becomes an indispensable need. Such kits meant to create studios are designed to offer high quality experience which is why they give a professional effect to the images clicked. Let us take a look at what all a photo studio comprises.

o Backdrop stand- A backdrop stand supports the backdrop. It is made of steel with two side stands and functions such as riser locks, cross bar which is flexible enough and very light weighed so it is possible and easy to manage and maintain the product. Carrying it from one place to another is not much of a trouble.

o Backdrops- A backdrop in green is meant to be placed in the background which could be made of various materials but a cloth works at its best. It could offer an improved, solid and neutral background that is ideal for photography. Along with this it as well offers a dimension or uniqueness to a photo. There are backdrops made of paper, canvas or muslin. You could use any of those but it has been observed that muslin gives the best effect. It stops various objects’ shadow from falling on other objects which helps in bringing out photos very well.

o Carry bag- This clearly is meant to store the items in a kit. Most generally, they have enough space in order to carry backdrop stand, and this is what makes it portable.

There are a lot benefits that you get by owning a kit such as:

o Portability- This makes equipment portable so that they could be carried whenever needed. It is almost like you can carry photo studio everywhere.
o Adjustable- The stand in the kit lets you place lights as you desire.

Newer and improved methods help in attaining the best photo prints and lighting is one integral part in order to get beautiful pictures at last.